Alex Cooper, the creator of the "Call Her Daddy" podcast, married Matt Kaplan at Maroma, A Belmond Hotel, in the Riviera Maya, Mexico, in April 2024. This world-class venue offers a blend of Maya heritage and modern luxury, featuring 72 rooms, private beachfront access, and a design aesthetic focused on "quiet luxury" and authentic Mexican craftsmanship.
The Legacy of Maroma, A Belmond Hotel
Maroma, A Belmond Hotel, is widely considered one of the crown jewels of the Mexican Caribbean. Located between the lush jungle and the turquoise waters of the Riviera Maya, the property has a storied history that predates its status as a global luxury destination. Originally built as a private residence by a local architect, the estate was designed to be a sanctuary that respected the natural topography of the coastline.
In late 2023, Maroma underwent a comprehensive and highly publicized renovation led by the renowned design firm Tara Bernerd & Partners. The goal of this transformation was to preserve the "soul" of the original property—characterized by its white stucco walls and organic curves—while introducing a level of contemporary sophistication that appeals to modern high-profile travelers. For those planning a wedding in 2026, the venue represents the pinnacle of "barefoot luxury," where high-end service meets a relaxed, grounded environment.
The renovation utilized local materials and collaborated with Mexican artisans to ensure that every tile, textile, and piece of furniture told a story of regional heritage. This commitment to authenticity is a major draw for couples who want a destination wedding that feels culturally integrated rather than like a generic luxury resort.
Why Alex Cooper Chose Maroma for Her Nuptials
Alex Cooper’s choice of Maroma for her 2024 wedding was a significant moment in celebrity culture, signaling a shift from traditional, flashy "Influencer weddings" toward more private, aesthetically refined celebrations. The venue’s ability to offer a complete "buyout" option was likely a deciding factor. In a buyout, the couple secures all 72 rooms and suites, transforming the entire property into a private enclave for their guests.
Privacy and Exclusivity in the Riviera Maya
One of the primary challenges for high-profile figures like Cooper is maintaining privacy. Maroma is situated on a 200-acre estate, much of which remains undeveloped jungle. This natural buffer provides a level of security and seclusion that is difficult to find in more densely packed areas of Playa del Carmen or Tulum. The layout of the resort, with its winding paths and hidden courtyards, allows for multiple event segments to take place without ever feeling exposed to the outside world.
The Aesthetic of "Quiet Luxury"
Alex Cooper’s wedding aesthetic—characterized by a Danielle Frankel gown and a "no-phones" policy—complemented Maroma’s design language perfectly. The hotel’s interiors feature hand-painted tiles, volcanic stone, and thatched roofs, creating a backdrop that is naturally photogenic without requiring excessive floral decor or staging. This "less is more" approach is a hallmark of the Belmond brand and resonated with the "Daddy Gang" audience looking for a more mature, sophisticated version of the podcast host's brand.
Detailed Event Spaces at Belmond Maroma
When planning a wedding at Maroma, couples have access to a variety of indoor and outdoor spaces that can be tailored to different parts of the celebration, from the welcome party to the farewell brunch.
The Beachfront Altar
The primary draw for most couples is the beach. Maroma sits on one of the most pristine stretches of white sand in Mexico. Unlike many nearby resorts that suffer from significant seagrass (sargassum) issues, Maroma employs a dedicated team to maintain the shoreline. The beach can accommodate large ceremony setups while maintaining an intimate feel, with the Caribbean Sea providing a panoramic backdrop.
The Serein Courtyards and Gardens
For the reception or cocktail hour, the resort’s courtyards offer a more structured, architectural environment. These spaces are surrounded by lush tropical foliage and the sound of trickling fountains. The use of traditional Maya geometry in the landscaping creates a sense of sacredness and history, making it an ideal spot for a traditional "shamanic blessing," a popular add-on for couples looking to incorporate local traditions.
La Cantina and Casa Mayor
For culinary events, Maroma offers several high-end dining venues. Casa Mayor, led by Mexican Chef Daniel Camacho, focuses on sustainable local seafood and traditional flavors. This space is often used for rehearsal dinners where the focus is on a high-end, multi-course gastronomic experience. For a more casual welcome event, La Cantina provides a vibrant atmosphere with a focus on artisanal tequilas and mezcals.
Planning Your Wedding at Maroma: 2026 Requirements and Costs
In 2026, the demand for Maroma remains exceptionally high, often requiring bookings at least 18 to 24 months in advance for peak wedding seasons (December through April).
Estimated Costs and Buyouts
While pricing is subject to seasonal fluctuations and specific guest counts, a full buyout of Maroma is the standard for weddings of the scale of Alex Cooper’s. A buyout typically includes all accommodations for three nights, along with base food and beverage packages.
| Expense Category | Estimated 2026 Cost (Starting) | Notes |
|---|---|---|
| Property Buyout (3 Nights) | $450,000 - $650,000 | Includes all 72 rooms; prices vary by season. |
| Wedding Menu (Per Person) | $350 - $550 | Includes multi-course dinner and premium open bar. |
| Floral and Decor | $50,000 - $150,000 | Highly dependent on complexity and local sourcing. |
| Entertainment/AV | $20,000 - $60,000 | Includes sound systems, lighting, and live bands. |
| Planning Fees | 15% - 20% of total budget | Professional destination wedding planners are required. |
The Guest Experience: Accommodations
The resort features 72 guest rooms, suites, and villas. Each room is designed as a private sanctuary, featuring outdoor showers, private plunge pools, and artisanal Mexican furniture. For the wedding couple, the Presidential Beachfront Villa offers over 2,000 square feet of space, providing the ultimate "getting ready" suite and a private retreat after the festivities.
Technical Logistics: Getting to Maroma
One of the logistical advantages of Maroma is its proximity to Cancun International Airport (CUN).
- Arrival: Guests arrive at CUN, which serves major hubs worldwide with direct flights.
- Transfer: The resort is approximately a 30-to-40-minute drive south of the airport.
- Transportation: It is highly recommended that wedding parties arrange private Mercedes-Benz Sprinter transfers for their guests to ensure a seamless experience from the moment they land.
- Customs and Logistics: Bringing decor or tech equipment into Mexico can be complex due to customs regulations (SAT). It is often more cost-effective to work with local vendors or specialized production houses in Cancun that have existing inventory.
Legal and Technical Requirements for a Mexico Wedding
If you intend to have a legally binding ceremony at Belmond Maroma, rather than a symbolic one, there are several administrative steps you must follow.
- Civil Ceremony: Only a civil ceremony is legally recognized in Mexico. Most couples perform the legal ceremony in their home country and hold a "symbolic" ceremony at Maroma to avoid the paperwork.
- Blood Tests: For a legal Mexican wedding, both parties must undergo blood tests in Mexico (typically for HIV and STDs) within 15 days of the wedding.
- Documentation: You will need certified copies of birth certificates, passports, and tourist cards (issued at the airport). All foreign documents must be translated by a certified translator and carry an Apostille stamp.
- Witnesses: Four witnesses are required for a civil ceremony. They must provide identification and be present for the signing of the marriage certificate.
The "Maroma Spa" Experience for Wedding Parties
A key component of the Maroma wedding experience is the Maroma Spa by Guerlain. This was the first Guerlain spa in Latin America and is a major selling point for bridal parties.
The spa focuses on "Biophilia," or the connection between humans and nature. For wedding prep, they offer specialized treatments using Melipona honey, which is sacred to the Maya culture. Bridal parties often book the spa for a full day of "pre-wedding rituals," which can include sound healing, meditation, and traditional Maya cleansing ceremonies. This adds a layer of wellness and mindfulness to the wedding weekend that differentiates it from more traditional party-focused destination weddings.
Comparing Maroma to Other Luxury Riviera Maya Venues
While Maroma is an exceptional choice, it is helpful to understand how it sits within the competitive landscape of the Riviera Maya.
| Feature | Belmond Maroma | Hotel Esencia | Rosewood Mayakoba |
|---|---|---|---|
| Design Vibe | Traditional Hacienda | Mid-Century Chic | Modern Canal-front |
| Max Capacity | ~150-200 Guests | ~120-150 Guests | 200+ Guests |
| Beach Quality | Exceptional (Pristine) | Very Good (Secluded) | Good (Engineered) |
| Privacy Level | Very High | Exceptional | High |
| Room Count | 72 | 45 | 129 |
Maroma strikes a balance between the hyper-boutique feel of Hotel Esencia and the larger, more commercial scale of Rosewood Mayakoba. For someone like Alex Cooper, Maroma offered the "just right" size—large enough to host a significant number of friends and family, but small enough to feel like a private home.
Frequently Asked Questions
Did Alex Cooper get married at Belmond Maroma?
Yes, Alex Cooper and Matt Kaplan held their wedding at Maroma, A Belmond Hotel, in April 2024. The event was a multi-day celebration that utilized the entire property for their guest list, emphasizing privacy and a "quiet luxury" aesthetic.
How many guests can Belmond Maroma accommodate for a wedding?
The hotel has 72 rooms and suites. For a full buyout wedding, the comfortable capacity is approximately 150 to 200 guests, depending on how many people share rooms. For event spaces, the beach and main courtyards can easily host up to 200 people for a seated dinner.
What is the best time of year to get married at Maroma?
The "Dry Season," which runs from December to April, offers the best weather with lower humidity and minimal rainfall. This is also the peak season, meaning prices are higher and availability is limited. For those looking for better value, the "shoulder seasons" of May and November can be excellent, though there is a higher risk of tropical showers.
Can you have a "no-phones" wedding at Maroma?
Absolutely. Like Alex Cooper, many couples choosing Maroma opt for a "unplugged" ceremony. The resort staff is highly experienced in managing high-profile events and can coordinate with security and planning teams to ensure guest compliance with privacy policies.
Is Maroma, A Belmond Hotel, family-friendly for weddings?
While Maroma is a sophisticated luxury resort, it does welcome families. However, the vibe is more adult-oriented. For weddings with many children, planners often arrange for dedicated "kids' zones" or professional childcare services within one of the larger suites to allow parents to enjoy the evening events.
Practical Recommendation for 2026 Couples
If you are looking to replicate the Alex Cooper wedding experience at Belmond Maroma, your first step is to hire a destination wedding planner who specializes in the Mexico luxury market. The complexities of a property buyout, international vendor contracts, and Mexican customs laws make a professional planner an absolute necessity.
Given the 2026 timeframe, ensure your contract includes specific clauses regarding sargassum (seaweed) management and weather contingencies. Maroma is one of the best-equipped resorts in the region to handle these issues, but having a documented "Plan B" in the Serein Courtyard or the indoor ballroom ensures that your celebration remains flawless regardless of the elements.
