As of 2026, Andrew Lococo is 36 years old. Born in March 1990 in California, Lococo is an American entrepreneur, corporate executive, and podcast host best known as the co-founder of the streetwear brand Riot Society and co-host of the Wild 'Til 9 podcast alongside his wife, digital creator Lauren Riihimaki (LaurDIY).
Andrew Lococo's Age, Birthdate, and Early Life
Andrew Lococo was born on March 28, 1990, in Southern California. Turning 36 years old in 2026, Lococo belongs to the Millennial generation—a demographic background that heavily influenced his entry into youth fashion, digital entrepreneurship, and modern media creation.
Growing up in Southern California exposed Lococo early on to action sports, surf culture, and casual street fashion. These regional influences later served as the creative and commercial foundation for his entrepreneurial career. Unlike many figures who enter the public eye through social media content creation, Lococo spent his twenties building behind-the-scenes business enterprises within apparel production, logistics, and retail distribution.
The Age Gap Between Andrew Lococo and Lauren Riihimaki
Public interest in Lococo's age often stems from his relationship with YouTube personality Lauren Riihimaki, widely known online as LaurDIY. Riihimaki was born on August 11, 1993, in St. Catharines, Ontario, Canada.
With Lococo born in March 1990 and Riihimaki born in August 1993, there is an age gap of approximately three and a half years between the couple. Lococo is the older partner in the relationship. This modest age difference has frequently been discussed on their shared podcast, where both hosts reflect on how their slightly different life stages during their twenties shaped their respective approaches to career stability, financial planning, and personal maturity.
Career Overview and Professional Achievements
While many digital media consumers recognize Andrew Lococo through his appearances in online video content and podcast episodes, his primary professional identity is grounded in corporate leadership and brand development within the apparel industry.
- Youth Culture & Surf Aesthetics
- Riot Society Founded (2010)
- E-Commerce & National Retail Expansion
- Media Crossover: Podcast Hosting & Partnerships
Co-Founding Riot Society
In 2010, at approximately 20 years of age, Lococo co-founded Riot Society, an apparel brand based in California. The company aimed to bridge the gap between casual streetwear, humorous graphic art, and comfortable everyday clothing tailored for teenagers and young adults.
As an executive at Riot Society, Lococo focused on business development, brand licensing, supply chain coordination, and commercial scaling. Over the decade following its inception, the brand expanded from direct-to-consumer e-commerce sales into major brick-and-mortar retail chains across the United States, including Tillys, Zumiez, and PacSun.
Key strategic elements of Riot Society's growth under Lococo's management included:
- Graphic Innovation: Capitalizing on minimalist oriental art, pop culture motifs, and tongue-in-cheek humor printed on premium fabrics.
- Retail Partnerships: Securing shelf space in national suburban mall stores catering to high school and college demographics.
- Agile Supply Chain: Utilizing local California printing and distribution facilities to respond quickly to trending graphics and seasonal demands.
Crossover into Digital Media and Strategy
Building upon his experience in physical product merchandising, Lococo expanded his professional scope into digital media strategy, influencer brand partnerships, and podcast production. His operational background gave him a unique perspective on the business mechanisms supporting the influencer economy—a skill set that complemented his wife’s extensive career in content creation.
Relationship Timeline with Lauren Riihimaki (LaurDIY)
The relationship between Andrew Lococo and Lauren Riihimaki represents one of the most followed creator partnerships in digital media. However, their relationship progression was notable for its deliberate initial privacy.
- 2019: Relationship Begins (Kept Private)
- 2020: "Hand Boyfriend" Era on YouTube
- 2021: Official Public Reveal & Podcast Co-Hosting
- Dec 2022: Romantic Engagement
- Apr 2024: Wedding in Pasadena, CA
- Dec 2022: Romantic Engagement
- 2021: Official Public Reveal & Podcast Co-Hosting
- 2020: "Hand Boyfriend" Era on YouTube
The "Hand Boyfriend" Era (2019–2020)
Lococo and Riihimaki began dating in mid-2019 following Riihimaki's high-profile breakup with former partner Alex Wassabi in late 2018. Having experienced the pressures of a highly public relationship on YouTube, Riihimaki chose to keep Lococo’s identity completely separate from her digital channels during the initial phase of their courtship.
During 2019 and 2020, Lococo became affectionately known to Riihimaki’s millions of subscribers as the "Hand Boyfriend." In vlogs, he would only appear off-camera, with only his hands, voice, or back visible. This deliberate anonymity allowed the couple to establish a stable personal foundation without public scrutiny, while Lococo maintained his full-time executive career outside the influencer spotlight.
Public Reveal and Public Life
By early 2021, after more than a year of private dating, the couple formally introduced Lococo to Riihimaki’s audience. Lococo’s down-to-earth demeanor, dry humor, and contrasting background as a corporate executive quickly made him a favorite among long-time viewers.
The public reveal coincided with the expansion of their joint projects, most notably the transition of their shared media presence into regular long-form audio and video commentary.
Engagement (December 2022)
In December 2022, when Lococo was 32 years old and Riihimaki was 29, Lococo proposed during a holiday getaway. The engagement was planned around a understated, intimate moment, reflecting Lococo's preference for personal privacy despite his partner's high-profile online career. The announcement generated widespread celebration across the digital creator community.
Wedding (April 2024)
Andrew Lococo and Lauren Riihimaki were married in April 2024 in Pasadena, California. The ceremony and reception took place at a historic estate, combining classic Southern California elegance with modern design elements.
The wedding was attended by family, close friends, and a prominent lineup of fellow digital creators and entrepreneurs. Coverage of the event was featured in major digital publications and lifestyle platforms, highlighting the aesthetic details designed in part by Riihimaki’s DIY expertise and managed through Lococo’s operational coordination.
Podcasting and Media Presence: Wild 'Til 9
In addition to his apparel career, Lococo serves as co-host of Wild 'Til 9, a popular lifestyle and relationship podcast launched alongside Lauren Riihimaki.
- Wild 'Til 9 Podcast
- Lauren Riihimaki
- Creator Economy Insights
- Lifestyle & Personal Vlogs
- High-Energy Hosting
- Andrew Lococo
- Business & Executive Viewpoint
- Strategic & Practical Advice
- Grounded, Analytical Perspective
- Lauren Riihimaki
Dynamic and Themes
Wild 'Til 9 provides listeners with an unfiltered look into modern relationships, adulting, business challenges, mental health, and the mechanics of navigating life in Southern California.
Lococo’s presence on the show offers a practical counterbalance to the traditional influencer narrative. Key themes frequently addressed by Lococo include:
- Business and Career Strategy: Sharing practical insights on managing brand equity, navigating corporate contracts, and building sustainable businesses outside of social media metrics.
- Relationship Communication: Discussing the realities of living together, co-owning pets, planning weddings, and maintaining boundaries in a digitally connected world.
- Personal Development: Reflecting on aging, health routines, financial responsibility, and the transition from one's twenties to thirties.
The contrast between Lococo's structured business background and Riihimaki's creative background has been a central driver of the podcast's critical and commercial success.
Quick Facts and Profile Overview
The following table summarizes key personal, professional, and biographical details regarding Andrew Lococo as of 2026.
| Attribute | Details |
|---|---|
| Full Name | Andrew Lococo |
| Date of Birth | March 28, 1990 |
| Age (as of 2026) | 36 years old |
| Place of Birth | California, United States |
| Nationality | American |
| Profession | Entrepreneur, Executive, Podcast Host |
| Known For | Co-founder of Riot Society; Co-host of Wild 'Til 9 |
| Spouse | Lauren Riihimaki (LaurDIY) |
| Marriage Date | April 2024 |
| Engagement Date | December 2022 |
| Current Residence | Los Angeles, California |
| Age Difference with Spouse | ~3.5 years older than Lauren Riihimaki |
Public Perception, Privacy, and Balancing Media Life
One of the defining aspects of Andrew Lococo’s public identity is his strategic approach to digital privacy. In an era where online personalities often broadcast every aspect of their personal lives, Lococo has maintained clear boundaries between his public media work and private commercial ventures.
Navigating the Creator Economy as an Executive
Lococo’s background as a traditional business owner provided him with a different set of priorities than standard digital influencers. Rather than seeking individual fame, his participation in media content is primarily selective and centered around joint projects with his wife.
This balanced approach has earned him respect within the YouTube and podcasting community. Viewers frequently cite his candid commentary on Wild 'Til 9 regarding financial literacy, emotional intelligence, and business ethics as a stabilizing force in online commentary spaces.
Pet Ownership and Home Life
Beyond work and media production, Lococo and Riihimaki are well known for their dedication to dog rescue and pet ownership. Their household features their rescue dogs, including their famous French Bulldog Moose (who passed away in late 2020) and subsequent rescue pets, which frequently feature in their joint lifestyle content and podcast discussions.
Frequently Asked Questions
How old is Andrew Lococo?
As of 2026, Andrew Lococo is 36 years old. He was born on March 28, 1990.
What is the age difference between Andrew Lococo and Lauren Riihimaki?
Andrew Lococo is approximately three and a half years older than Lauren Riihimaki. Lococo was born in March 1990, while Riihimaki was born in August 1993.
What does Andrew Lococo do for a living?
Andrew Lococo is an entrepreneur and apparel industry executive. He co-founded the Southern California streetwear brand Riot Society in 2010. Additionally, he co-hosts the weekly podcast Wild 'Til 9 and manages business partnerships within the digital media space.
When did Andrew Lococo and Lauren Riihimaki get married?
Andrew Lococo and Lauren Riihimaki were married in April 2024 at a wedding ceremony held in Pasadena, California. They had previously gotten engaged in December 2022.
Why was Andrew Lococo called "Hand Boyfriend" on YouTube?
When Andrew Lococo and Lauren Riihimaki first began dating in 2019, they chose to keep their relationship private. For over a year, Lococo only appeared in Riihimaki's YouTube videos off-camera, showing only his hands or back, leading subscribers to affectionately nickname him the "Hand Boyfriend" until his full public reveal in 2021.
Where does Andrew Lococo live?
Andrew Lococo lives in Los Angeles, California, with his wife Lauren Riihimaki and their pets.
Key Takeaways
Andrew Lococo has established a balanced public and professional identity that spans physical retail commerce and digital media hosting. Born in March 1990, his age of 36 in 2026 reflects a career defined by early entrepreneurial execution with Riot Society, followed by a successful transition into digital podcasting alongside his wife, Lauren Riihimaki. By maintaining professional boundaries while engaging authentically with online audiences, Lococo remains a prominent example of modern crossover success between traditional business management and creator-driven media.
